A SEASON OF CELEBRATION IN HONOR OF THE 75TH ANNIVERSARY OF PICO MOUNTAIN

December 10, 2012


Two Day United Way Fundraiser Kicks Off the 2012-13 Ski and Ride Season

KILLINGTON, VT, (December 10, 2012) –Pico Mountain, big mountain terrain and small mountain charm since 1937, announces today deals for the 2012-13 winter season in honor of the 75th Anniversary starting with a two day United Way of Rutland County fundraiser during Pass Holder Appreciation Day for 2012-13 My Pico Pass and Express Card holders, December 14, and Opening Day to the public, December 15.

In honor of the 75th Anniversary of Pico Mountain, the resort is offering “1937” themed lift ticket discounts all season long starting with $19.37 lift tickets from December 15 through December 21. Every non-peak Thursday will be “Ladies Day” at Pico Mountain; women can take advantage of $19.37 lift tickets, rental equipment, ski or snowboard lesson, half-day child care and half-day ski or snowboard lessons for kids. Additionally, all My Pico Pass holders are invited to bring a friend to ski or ride midweek, non-peak for $19.37.

“Although many things have changed in the last 75 years, Pico Mountain is still offering classic Vermont skiing and riding,” stated Tracy Taylor, director of operations for Pico Mountain. “We wanted to take this opportunity to showcase Pico’s diverse terrain by offering a variety of 75th Anniversary promotions throughout the winter.”

Opening weekend at Pico Mountain will kick off with the seventh annual United Way Day. Pico will team up with the United Way of Rutland County and will donate $10 from every Pico Express Card purchased on Friday, December 14 for the Pass Holder Appreciation Event and $20 from every Express Card purchased Saturday, December 15.

“We truly appreciate the continued support from Pico Mountain and our community. This event is a great way to benefit locals while celebrating the opening weekend,” says Traci Moore, executive director of the Rutland County United Way. “Pico’s United Way Day is a big part of our annual campaign; it goes to support everything from housing to health agencies.”

The Pico Express Card retails for $45 on Friday, December 14, increasing to $55 on Saturday, December 15 and offers discounted lift ticket rates for the entire 2012-13 season. Cardholders receive mid-week lift tickets for just $29, and weekend/peak day tickets for $39. Like a season pass, the Express Card has a photo of the skier or rider, and is scanned directly at the lift. It’s linked to a credit card, which is automatically charged the discounted lift ticket rate at the skier or rider’s first run of the day. All Express Cards used December 14 will include a free day of skiing and riding.

“We’re thrilled to partner with the United Way of Rutland County again this year,” said Tracy Taylor, director of operations for Pico Mountain, “Pico Mountain strives to support our community through various fundraisers, it’s great to way for our guests to give back to an organization dedicated to the community we love so much.”

The United Way of Rutland County is celebrating its 69th year as one of 1,400 nationwide non-profit chapters dedicated to serving their communities

Pico Mountain will open for its 76th season on December 14, 2012 exclusively for Pico Season Pass and Express Card holders and then open to all beginning December 15, 2012 Lift hours are 9:00 a.m.-4:00 p.m. Mondays, Thursdays and Fridays, and 8:30 a.m. to 4:00 p.m. weekends and peak days.

About Pico Mountain:
Celebrating its 75th Anniversary, in 1937 on Thanksgiving morning, a legend was born: Pico Mountain Ski Resort. Although it was humbly equipped with only a 1,200’ rope tow powered by a Hudson motor car engine, skiers – true skiers – loved it. No other big mountain has so much quaint charm. Since then a lot has changed. But the love that began seventy-five years ago for this mountain still lives today, and it’s as strong as ever.  Families and skiing traditionalists now enjoy 53 trails and the Triple Slope Terrain Park serviced by seven lifts, including two high-speed detachable quads. www.PicoMountain.com.

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CONTACT: Sarah Thorson
Communications Manager
802.422.6115
SThorson@Killington.com

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