MY PICO PASS ON SALE NOW FOR 2010-11 SEASON

March 1, 2010


KILLINGTON, Vt. (March 1, 2010) – Affordable skiing and riding returns for the 2010-11 season with “My Pico Pass” at Vermont’s Pico Mountain, one of New England’s premiere family ski mountains.

Season passes for the 2010-11 season are on sale now, offering skiers and riders who pay in full the opportunity to use their new pass to ski and ride from March 13 through the remainder of the 2010-11 season. In addition, the summer payment plan option returns, offering skier and riders the opportunity to spread season pass payments out over three installments.

“My Pico Pass provides outstanding value for guests who ski or ride here frequently,” said Patricia Ryan, director of marketing, sales and reservations for Killington/Pico Ski Resort Partners. “Skiing is a great winter family activity and once again we’re excited to offer and a family of four the opportunity to enjoy an entire season on the slopes for under $1,000.”

Pico Mountain will offer an Adult (ages 19-64) 2010-11 My Pico Pass for just $299 when purchased by April 29, 2010. My Pico Pass Youth (6-18) and Senior (65+) passes are $199; while Child passes (ages 5 and under) are just $29. My Pico Pass is on sale now at the Pico Mountain ticket office, www.PicoMountain.com or by calling 866-667-PICO (7426).

To take advantage of the My Pico Pass payment plan, simply purchase a My Pico Pass with a credit card by phone only by calling 866-667-PICO (7426) by April 29 and pay 33 percent of the total season pass purchase at the time of your order, 33 percent will be automatically charged to your credit card again on July 1, 2010 and the final 34 percent will automatically be charged to your card on Sept. 1, 2010.

A My Pico Pass provides access to 50 trails and more than 200 acres of the best family skiing and riding terrain in New England served by seven lifts. More than 75 percent of the terrain is covered by snowmaking and groomed by a fleet of state-of-the-art snow cats. Pico Mountain will operate Thursday through Monday, plus Tuesday and Wednesday on the following peak days:  Dec. 28-29, 2010 and Feb. 22-23, 2011.

All passes are subject to 7% Vermont State and local tax. Some restrictions apply. For complete pass details and answers to frequently asked questions visit www.PicoMountain.com or call 866-667-PICO (7426). To purchase My Pico Pass, please visit www.PicoMountain.com or 866-667-PICO (7426).
 
About Pico Mountain:
With more vertical drop than 80% of New England mountains, Pico Mountain offers mogul trails, glades, groomed cruisers and the new Triple Slope Terrain Park, all of which lead back to one classically-styled Vermont base lodge. First-timers can enjoy gentle learning trails and a new tow-rope, while more advanced skiers and snowboarders will enjoy finding their way into the glades on a fresh powder day.  Pico’s 50 trails, 214 skiable acres and seven lifts (including two high-speed quads) mean our slopes are never crowded and our guests get the most out of their days.  Pico – Big Mountain Terrain, Small Mountain Charm. www.PicoMountain.com.

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