PURCHASE A NEW HELMET DURING SAFETY AWARENESS WEEK, SKI FREE AT PICO MOUNTAIN

January 6, 2011


KILLINGTON, Vt.  – Pico Mountain is promoting National Safety Awareness Week by offering skiers and riders a free lift ticket with the purchase of a new helmet January 15-21. Pico Mountain will once again be teaming up with the National Ski Areas Association to encourage slope safety awareness with special events, giveaways and contests that help educate skiers and riders about responsible behavior on the slopes.  

During Safety Awareness Week, Heads Up - Know the Code and Smart Style stickers and cards will be available for guests.  In addition, information will also be displayed on café trays at the Pico Mountain Lodge, at the Pico Mountain Sales Center, as well as Pico Mountain Sports. Mountain Ambassadors will be wearing bright yellow jackets that display important safety awareness messages based on Your Responsibility Code, the seven rules of slope safety, as well as Smart Style, a four-point safety awareness message about the use and progression of freestyle terrain at mountain resorts.

On the Hill
Mountain Ambassadors, ski patrollers and ski and snowboard instructors will be handing out Heads Up! - Know the Code and Smart Style stickers and cards in addition to Get Smart Freestyle Terrain Users Guides. Try taking a brief safety quiz or participate in the scavenger hunt to win a prize!

Buy a Helmet - Receive a Lift Ticket Voucher
Buy a helmet at Pico Sports or in any Killington Sports shop from January 15-21, 2011 and receive a voucher for a one-day lift ticket valid any day from January 22, 2011 through the end of the 2011 winter season. Kids can also register to win a free helmet and other prizes at the Safety Awareness Display at the Pico Mountain Lodge.

Local Safety Poster Contest 
In order to promote slope safety awareness and education to elementary school children, several area schools are participating in the resort’s local poster contest. Fourth and fifth grade students will create posters illustrating any one of the seven points of Your Responsibility Code or one of the four elements of Smart Style.  Posters will be on display around the resort and judged in two categories: Best Overall Safety Message and Most Creative Design. Two winners and two runner-ups will receive prizes.  Winners of the local contest will be entered in National Ski Areas Association national contest. Check out ww.nsaa.com for more information.

About Pico Mountain:
With more vertical drop than 80% of New England mountains, Pico Mountain is Vermont’s only smoke-free resort offering mogul trails, glades, groomed cruisers and the Triple Slope Terrain Park, all of which lead back to one classically-styled base lodge. First-timers can enjoy gentle learning trails, while more advanced skiers and snowboarders will enjoy finding their way into the glades on a fresh powder day.  Our 50 trails, 252 skiable acres and seven lifts (including two high-speed quads) mean our slopes are never crowded and our guests make the most out of their days.  Pico – Big Mountain Skiing, Small Mountain Charm. www.PicoMountain.com.

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Tom Horrocks
Communications Manager
thorrocks@picomountain.com

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